Should brand purpose intrude religion?

Dr Sandeep Goyal deconstructs the controversy surrounding the outrage over the Tanishq advertisement and asks a few questions ...

Farm Bills: Exciting times for advertising

All the politics around them notwithstanding, the new Farm Bills could open up an entirely new domain of work for advertising and media. Read More

The second last word

Vinta Nanda writes about the prevailing culture in the business of media and entertainment in India. 

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Minus ‘Fair’ will Fair & Lovely lose its raison d'être?

Carol Goyal explores if a change in brand name results in the death of a brand

HUL’s announcement th...

Echoes of 'Black Lives Matter' in India

The unrest, the carnage, the protests that shook Trump’s America a few weeks ago, seems to be echoing in India too - though the tremors a...

How marketers can think about a Post - COVID-19 world

Perhaps it may be a little too early to say this, but we may be reaching peak lockdowns in many places around the world. The curves aren’...

Can Grassroots Leaders bring the Change We Want?

It has become increasingly clear to every citizen that our elected officials are very good at rhetoric, at poin...

World Environment Day: Top Sustainability Stories

Over the past two decades, sustainability has become more than a fad or a buzzword. Research shows that sustain...